Nonprofit
Digital Resource Development Course
The Senser Foundation & Philtech are excited to invite you to join the second 2025 cohort of our fully-funded online course for nonprofits focusing on digital resource development.
10 organizations will be selected for a unique opportunity to gain the knowledge, insights, and practical tools they need to boost their organization’s resource development through crowdfunding and fundraising-oriented digital marketing.
Online
Jul-Aug 2025
What to Expect?
Expert guest speakers
Networking opportunities
Guides & resources
The Sessions
-
Application Deadline:
July 10th -
Participant Selection:
July 14th -
First Session:
July 22nd
-
Application Deadline:
July 10th -
Participant Selection:
July 14th -
First Session:
July 22nd
All sessions will begin at 10:00 am EST / 5:00 pm Israel time,
and last 2 hours and 15 minutes, including a break.
The course content is subject to change. Guest speakers will be announced in the upcoming weeks.
During the course, participants will build
their own fundraising-oriented marketing plan based on best practices, with independent weekly tasks to guide the process step by step.
During the course, participants will build their own fundraising-oriented marketing plan based on best practices, with independent weekly tasks to guide the process step by step.
Session 1: Introduction to Resource Development and Digital Marketing
Date: July 22nd
During our introductory session, led by Amit Marom, we will discover the latest trends in philanthropy and what defines the new donors of today. Furthermore, we will explore how to go about identifying relevant donors for your organization using online tools.
Session 2: Storytelling & Digital Marketing Techniques for Social Causes
Date: July 29th
How can nonprofits share their story in a compelling, eye-catching way amidst a digital landscape crowded with worthy causes? How can organizations effectively reach new donors through digital campaigns? We will explore the foundations of marketing communications and the adoption business-driven strategies to meet the unique needs of nonprofits.
Session 3: The Power of Crowdfunding Campaigns & Project Management
Date: August 5th
Philtech’s crowdfunding experts will present the evolving world of crowdfunding, covering expert tips and best practices for end-to-end campaign management. Effective project management is essential to campaign success, and we will take a deep dive into working with project management systems to manage marketing efforts by turning strategic initiatives into concrete, traceable tasks.
Session 4: The Power of Crowdfunding Campaigns & Donor Relationship Management
Date: August 12th
We will continue to explore best practices for peer-to-peer crowdfunding campaigns, along with leveraging your CRM system to manage donor data and nurture donor relationships – the crucial follow-up to any fundraising campaign.
Session 5: AI for Nonprofits
Date: August 19th
Generative AI entered our lives in November 2022 and has widespread implications for all sectors – and resource development for nonprofits is no exception. Together with an expert guest speaker, we will dive into the possibilities AI is opening for fundraisers, and how you can implement them in your daily work and strategic plans.
Session 6: Peer Learning: Presenting our Fundraising-Oriented Marketing Plans
Date: August 26th
During our closing session, we will bring all of our knowledge together as each participant presents their newly developed donors marketing plan in an interactive, collaborative peer-learning environment.
Apply to join the Course
Digital Resource Development
Eligibility Guidelines
American nonprofits and Israeli nonprofits associated with a 501(c)(3) organization in the United States, active in the following areas:
Do you have any questions?
Write to us at info@philtech-il.com