Nonprofit
Digital Resource
Development Course
The Senser Foundation & Philtech are excited to invite you to join our first fully-funded online course for nonprofits focusing on digital resource development.
10 organizations will be selected for a unique opportunity to gain the knowledge, insights, and practical tools they need to boost their organization’s resource development through crowdfunding and fundraising-oriented digital marketing.
Nov-Dec 2024
Online
What to Expect?
Expert guest speakers
Networking opportunities
Guides & resources
The Sessions
-
Application Deadline:
October 9th -
Participant Selection:
October 15th -
First Session:
November 18th
-
Application Deadline:
October 9th -
Participant Selection:
October 15th -
First Session:
November 18th
All sessions will begin at 9:00 am CT / 5:00 pm Israel time,
and last 2 hours including a break.
The course content is subject to change. Guest speakers will be announced in the upcoming weeks.
During the course, participants will build
their own fundraising-oriented marketing plan based on best practices, with independent weekly tasks to guide the process step by step.
During the course, participants will build their own fundraising-oriented marketing plan based on best practices, with independent weekly tasks to guide the process step by step.
Session 1: Introduction to Resource Development and Digital Marketing
Monday, November 18th
During our introductory session, led by Amit Marom, we will discover the latest trends in philanthropy and what defines the new donors of today. Furthermore, we will explore how to go about identifying relevant donors for your organization using online tools.
Session 2: Bring your Fundraising-Oriented Marketing Strategy to Life with Project Management and your CRM
Monday, November 25h
In a session lead by two of Philtech’s digital experts, we will take a deep dive into working with project management systems to manage marketing efforts by turning strategic initiatives into concrete, traceable tasks. In addition, we will explore how to leverage your CRM system to manage donor data and nurture donor relationships.
Session 3: Digital Marketing Techniques for Social Causes
Monday, December 2nd
How can nonprofits share their story in a compelling, eye-catching way amidst a digital landscape crowded with worthy causes? How can organizations effectively reach new donors through digital campaigns? We will explore the foundations of marketing communications and the adoption business-driven strategies to meet the unique needs of nonprofits.
Session 4: The Power of Crowdfunding Campaigns
Monday, December 9th
We will examine the evolving world of crowdfunding, covering expert tips and best practices for planning, running, and following up on campaigns. Additionally, we will look at how to identify potential donors online.
Session 5: Peer Learning: Presenting our Fundraising-Oriented Marketing Plans
Thursday, December 12th
During our closing session, we will bring all of our knowledge together as each participant presents their newly developed donors marketing plan in an interactive, collaborative peer-learning environment.
Apply to join the Course
Nonprofit Digital Leaders
Eligibility Guidelines
American nonprofits and Israeli nonprofits associated with a 501(c)(3) organization in the United States, active in the following areas:
Do you have any questions?
Write to us at info@philtech-il.com